I remain cynical - there's nothing "wrong" with marketing something specifically at women, but it's money for old rope... nothing wrong with that either - it's how most products are successful in the marketplace - you come up with something nobody realised they needed until it was available to them
or you find a way to market something by cashing in on a certain sector e.g. by sex / race / religion / sexuality / interest.
As I said, when females travel alone, there ARE different factors to be taken into consideration - certain other countries haven't accepted that actually women can vote, own property and hold down a job to which they travel unaccompanied by a male family member - all WITHOUT their brains exploding! Fancy that?!
I didn't mean any of my comments to be directed at you Kwak - I can't speak for anyone else.
They're not even specifically directed at the lady in question as such - she's just taking advantage of an available market, just like anyone else does when they're trying to promote a product.
She's not the only one trying to get stuff for nowt either... back in the day, newspapers used to pay you for a letter you wrote to them which they published... these days, half of them do their readers comments bits via premium rate phone lines - it's costing their readers extra to "have their say"... WHO phones them up, fer crying out loud?! lol
Some TV station - I forget which - is currently inviting folk to send in pics/vids of their house, so they can find the most loved house in Britain or summat... and use it in promoting some new channel or programme (I didn't really pay attention)... Eh? What happened to folk being PAID for their property to be used as a location? This lot want to do it for nowt but the "opportunity" to see yer house on the telly!
And the sad thing is, some people WILL apply - and will be dead chuffed that their house will be seen by a few people on t'telly... Have "we" really become that vacuous? If we can't get our own 15 minutes of fame, we'll settle for 20 seconds of our house on telly instead?!
Anyways... I digress
/exits rant mode